Does Your Small Business Need a Landing Page?
When someone finds your business online, what do you want them to do next? Call? Schedule an appointment? Request information? Complete a form? Purchase something? A potential customer may be interested in your business, but interest alone doesn't tell them what to do next. That's where a Landing Page can help. What Is a Landing Page? A Landing Page is a focused web page designed around a particular goal. Instead of presenting visitors with numerous pages, menus, services, and choices, a Landing Page guides them toward a specific next step. That might be: Requesting a consultation Completing an inquiry form Scheduling an appointment Calling the business Joining an email list Registering for an event Learning about a particular service The goal is focus. A visitor should be able to quickly understand what you're offering, why it matters, and what you want them to do next. A Landing Page and a Full Website Aren't the Same Thing A traditional website may contain multiple p...